Brand guidelines
One brand,
three verticals.
Logos, colour and typography for Tradeify and its trading verticals — with everything you need to use them correctly.
01 — Architecture
The family
One master brand, three verticals.
Master brand
Corporate and multi-vertical contexts only. Takes its colour and every rule but its logo from Futures.
The futures prop trading vertical, and the default Tradeify brand.
Default — unqualified “Tradeify” means Futures
The crypto vertical.
The forex vertical.
02 — Typeface
Mona Sans
Headline
Full specification →Simulated funds, real payouts
Body
Full specification →Tradeify is a prop firm. Buy an evaluation, pass it, and move to a funded account. The funds stay simulated — the payouts are real.
Mona Sans, by GitHub. Free and open source under the SIL Open Font License. Tradeify enables three stylistic sets —ss01, ss03 and ss05 — on both the sans and its monospace companion.
03 — Guidelines
The rules
Four chapters. All of it applies to every brand.